The role of digital marketing in the development of automation and AI
In today’s fast-paced digital world, digital marketing has undergone a revolution thanks to automation and artificial intelligence. These technologies, which emphasize effectiveness, personalization, and data-driven insights, have made it possible for brands to communicate with their audiences more successfully. As businesses compete in a competitive market, AI and automation have become essential tools for creating targeted, efficient, and scalable marketing campaigns from predictive analytics and automated customer service to customer insights and customized content